A Sendy clone is an on-demand logistics marketplace — modelled on Kenya's most recognised freight-tech brand — that connects shippers needing to move goods with a verified network of truck owners and drivers. Shippers post a load, select the right vehicle type (1-ton, 3-ton, 7-ton, 30-ton), track the cargo in real time, and pay via M-Pesa or card. Drivers receive job alerts, confirm pickups, and navigate to destinations with turn-by-turn routing.
Unlike a simple ride-hailing clone, a truck booking platform must handle freight-specific requirements: cargo weight declarations, vehicle load limits, toll management on the Nairobi–Mombasa Expressway, cross-border documentation for Uganda, Tanzania, Rwanda, and South Sudan, and KRA-compliant electronic Tax Invoice Management System (eTIMS) invoicing.
Algosoft builds full-stack Sendy-style truck booking platforms for Kenyan logistics startups, fleet owners looking to digitise their operations, and investors entering East Africa's fast-growing freight-tech market — with M-Pesa Daraja integration, Africa's Talking USSD for feature-phone drivers, and AWS Nairobi hosting for Kenya DPA 2019 data residency.
Book a truck in under 60 seconds — instant KES quote, load type selection, pickup scheduling.
Accept jobs, navigate routes, update cargo status, and receive M-Pesa settlement instantly.
Manage your truck fleet, assign drivers, track earnings, and view maintenance schedules online.
Full platform control — driver KYC, pricing rules, commission management, analytics, and dispute resolution.
A frictionless mobile booking experience for businesses and individuals who need to move cargo across Kenya and East Africa.
Enter pickup point, destination, cargo type, and weight — receive a real-time price in KES with M-Pesa or card payment option.
Choose from 1-ton pickups, 3-ton lorries, 7-ton rigid trucks, 14-ton rigid, or 30-ton semi-trailers based on cargo dimensions and weight.
Book on-demand for same-day pickup or schedule future loads up to 30 days in advance with flexible recurring options.
Track your truck's exact GPS location on Google Maps with push notification milestones — pickup confirmed, in transit, arrived, delivered.
Designed for Kenyan truck drivers — including those with basic smartphones or feature phones — the driver app simplifies job management, navigation, and M-Pesa earnings collection.
Automated checks against Kenya's NTSA database for valid driving licences and vehicle inspection certificates.
Performance tiers (Bronze, Silver, Gold, Platinum) with higher commissions and priority job allocation for top-rated drivers.
Africa's Talking USSD gateway (*384#) lets feature-phone drivers accept jobs and update status without internet.
Daily, weekly, and monthly earnings breakdowns with trip history, commission deductions, and bonus tracker.
For transport companies and owner-operators managing multiple trucks — a web-based dashboard to maximise utilisation and earnings.
Add trucks by registration plate, vehicle type, payload capacity, NTSA inspection expiry, and insurance renewal dates.
Assign drivers to specific trucks, set availability windows, and manage shift schedules with automatic job routing.
Revenue-per-truck, fuel cost tracking, profit margin per route, and KRA eTIMS-compliant tax invoices for every completed trip.
Log service records, set service interval reminders, and auto-block trucks from accepting jobs when due for NTSA inspection.
Full platform control — pricing, commission rules, KYC approvals, driver management, dispute resolution, and growth analytics.
Set base rates per km by truck type, surge multipliers for peak seasons (harvest, festive), and custom route pricing for Nairobi–Mombasa, Nairobi–Kampala, and Nairobi–Dar corridors.
Review uploaded licences, NTSA certificates, GoodCover insurance, and vehicle logbooks. Approve, reject, or request re-submission with one click.
Configure platform commission (10–20%), set payout schedules (daily/weekly), and manage M-Pesa B2C bulk payout to driver wallets.
Built-in ticket system for cargo damage claims, late delivery disputes, and payment issues — with SLA timers and escalation to senior agents.
Every truck on the platform is tracked in real time using Google Maps Platform with PostGIS spatial queries on the backend. Shippers see live truck location on a map; dispatchers monitor the entire fleet from the admin dashboard. Route optimisation calculates the fastest or most fuel-efficient path, factoring in Kenyan road conditions, weighbridge locations, and known traffic congestion on Mombasa Road and Thika Road in Nairobi.
Each consignment gets a unique QR code waybill — scannable at pickup, transit hubs, weighbridges, and delivery points.
Drivers photograph cargo at Proof of Loading (PoL) and Proof of Delivery (PoD) — timestamped, GPS-tagged, and stored immutably.
Automated Africa's Talking SMS and WhatsApp Business API notifications at each milestone — ideal for shippers without smartphones.
Digital Single Customs Territory (DSCT) documents for East African Customs Union — auto-fill COMESA Yellow Card and C63 export forms.
Frictionless KES payments for shippers. Instant M-Pesa payouts for drivers. Multi-currency for cross-border freight.
Shipper pays via M-Pesa STK Push prompt — no app switching, seamless in-app checkout. Supports Lipa Na M-Pesa.
Platform sends earnings directly to driver M-Pesa wallets via Daraja B2C API — bulk payout for fleet owners.
Stripe or Flutterwave card processing for corporate shippers and international freight clients paying in USD or EUR.
Automatic KRA-compliant eTIMS electronic invoices generated for every trip — VAT-inclusive, audit-ready for both shipper and fleet owner.
NLP-powered chatbot on WhatsApp and in-app handles booking queries, shipment status, claims initiation, and driver support in English and Swahili.
Two-way rating system — shippers rate drivers for punctuality, cargo handling, and communication. Drivers rate shippers for loading readiness and payment behaviour.
Automated KRA eTIMS-compliant invoices for every trip, bulk invoice download for corporate accounts, and integration with Quickbooks/Xero for large fleet owners.
Extend to Uganda (UGX/MTN Mobile Money), Tanzania (TZS/Airtel Money), Rwanda (RWF/Momo), and South Sudan from one platform — each market with its own pricing and regulatory rules.
Get a free technical proposal in 48 hours — KES pricing, architecture diagram, M-Pesa integration plan, and a Kenya DPA 2019 compliance checklist included.
Get Free Proposal →All prices are in KES and USD. Final scope is confirmed after a free discovery call. Prices include development, testing, M-Pesa Daraja integration, and 3 months post-launch support.
| Module | MVP | Standard | Advanced |
|---|---|---|---|
| Customer (Shipper) App (Android) | $8,000 | $14,000 | $20,000 |
| Driver App (Android) | $7,000 | $12,000 | $18,000 |
| iOS Apps (Shipper + Driver) | — | $10,000 | $14,000 |
| Fleet Owner Web Panel | — | $8,000 | $12,000 |
| Admin Dashboard | $5,000 | $10,000 | $16,000 |
| GPS Tracking + Route Optimisation | $5,000 | $9,000 | $14,000 |
| M-Pesa Daraja STK Push + B2C | $4,000 | $6,000 | $7,000 |
| Card Payments (Stripe / Flutterwave) | — | $4,000 | $5,000 |
| Cargo Tracking + QR Waybill + PoD | $4,000 | $7,000 | $10,000 |
| Africa's Talking USSD + SMS | — | $5,000 | $6,000 |
| AI Chatbot (EN + Swahili) | — | — | $12,000 |
| KRA eTIMS Invoice Integration | — | $4,000 | $6,000 |
| Cross-Border DSCT Documentation | — | — | $8,000 |
| Ratings & Reviews | $3,000 | $5,000 | $6,000 |
| Dynamic Surge Pricing Engine | — | $4,000 | $7,000 |
| Analytics & Reporting | $2,000 | $4,000 | $8,000 |
| QA / Testing / DevOps / AWS Setup | $8,000 | $9,000 | $12,000 |
| Estimated Total | ~$46,000 | ~$111,000 | ~$181,000 |
* Enterprise pricing on request. Exchange rate: 1 USD ≈ KES 132. Final scope determined in discovery call.
Requirements workshop, Kenya DPA 2019 data mapping, M-Pesa Daraja sandbox setup, PostGIS schema design for Kenya road network, UI/UX wireframes in Figma.
Shipper app, driver app, fleet owner panel, admin dashboard — Flutter mobile + React web. PostgreSQL + PostGIS backend. M-Pesa STK Push + B2C integration. GPS WebSocket tracking engine. Africa's Talking USSD gateway.
Route optimisation engine, QR waybill + PoD, KRA eTIMS invoice integration, AI chatbot (Swahili NLP), cross-border DSCT documentation module, dynamic surge pricing.
NTSA database integration testing, M-Pesa Daraja production certification, Kenya DPA 2019 DPIA review, load testing (500 concurrent drivers), penetration testing on payment flows.
AWS Nairobi production deployment, Play Store + App Store submission, driver onboarding scripts, Nairobi pilot launch (Westlands–JKIA corridor), 90-day hypercare monitoring with Kenyan support team.
Platform takes 10–20% of each trip fare. Main revenue driver — scales with booking volume and average trip value on Kenya freight corridors.
Monthly KES 8,000–25,000 SaaS subscription for fleet owners wanting advanced analytics, multi-driver management, and white-label features.
Drivers pay KES 2,000–5,000/month to appear at top of shipper search results on high-demand routes like Mombasa Port and JKIA.
Offer shipper-side cargo insurance at checkout via a GoodCover or UAP Old Mutual API. Platform earns 20–30% referral commission per policy.
Enterprise shippers pay KES 1,500/shipment for advanced IoT temperature and humidity monitoring — ideal for pharmaceutical and fresh produce freight.
International trips (Kenya→Uganda, Kenya→Tanzania) attract a 5% cross-border handling fee on top of standard commission — higher-value freight, higher margins.
We have implemented Daraja STK Push, C2B, B2C, and Reversal APIs in 20+ Kenya projects — including bulk fleet payout for 500+ drivers. Safaricom-approved integration partner.
Our PostGIS-powered route engine includes Kenya KeNHA road classifications, KEPHIS import clearance zones, Mombasa Port SGR off-dock terminals, and EAC border crossing points.
We conduct a formal Data Protection Impact Assessment (DPIA) as part of every Kenya project — all PII (IPRS, NTSA, M-Pesa data) stored in AWS Nairobi under AES-256 encryption.
Dedicated Kenya timezone (EAT) support team, 24-hour critical bug SLA, monthly performance reports, and proactive monitoring on M-Pesa API uptime and AWS Nairobi region health.
Join the East Africa freight-tech revolution. Get a free 48-hour technical proposal — KES pricing, architecture diagram, M-Pesa Daraja integration plan, and Kenya DPA 2019 compliance checklist. No commitment required.
Typically replies instantly